iMUSIC - ARTISTdirect, Inc.'s new label iMUSIC promises a new direction for the music business. iMUSIC is a radically simple and fair business model for signing, promoting and compensating artists. iMUSIC and the artist share net profits equitably; the artist retains ownership of his masters; the agreements cover only one release, and a major distributor - BMG - gets the releases into stores. To keep costs down and put more dollars into the artists' pocket, there are no six-figure videos or expensive radio campaigns. Instead, iMUSIC gets creative using traditional and nontraditional marketing avenues, especially the Internet. The artist has total control over his music, and is hands-on with how marketing dollars are spent.

And while iMUSIC is less than six months old, it has already built an impressive roster of artists - Blues Traveler, Lisa Germano, Warren G, Johnny Marr (from The Smiths), Chris Vrenna's Tweaker (from Nine Inch Nails), Berlin, John Doe (from the seminal L.A. band X), Tom Tom Club, Folk Implosion, Eric Idle, MC Lyte, Sir Mix-A-Lot, Gene, Tre Hardson (from the Pharcyde), moe., Spearhead, Speech (Arrested Development), and Tha' Links.