Yello - are they just a cult band?... discuss
Okay , I am frustrated. Have been a UK Yello fan since 1983. Over the past ten years I feel through crap marketing and bad distribution Yello have become a cult band (basically you cannot get new yello stuff on the High Street anymore) I only got to know about the new CD through the Internet and yet there has been nothing in HMV etc... How are Yello going to reach out tuto a new fanbase? You cannot get hold of the product in England and this frustrates me. It forces people to illegally download and I think it is all because the way Yello are marketed - niche marketing! They are such an influential band but there has been no media exposure. I just don't get it ? Jon G
Write Universal Music and complain… In fact we all should. Julian On Nov 18, 2009, at 4:39 PM, jedredy@ntlworld.com wrote:
Okay , I am frustrated. Have been a UK Yello fan since 1983. Over the past ten years I feel through crap marketing and bad distribution Yello have become a cult band (basically you cannot get new yello stuff on the High Street anymore) I only got to know about the new CD through the Internet and yet there has been nothing in HMV etc... How are Yello going to reach out tuto a new fanbase? You cannot get hold of the product in England and this frustrates me. It forces people to illegally download and I think it is all because the way Yello are marketed - niche marketing! They are such an influential band but there has been no media exposure. I just don't get it ? Jon G
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I think that we should be glad that they still make cd's and " virtual concerts." Most of the 80's bands even more succesfull stopped a long time ago. So I'm not complaining. Both man are on age and they still kicking (beat) ash. I was very surprised that they released a new cd. I was even more surprised about the virtual concert. And the fact that we've seen them in Berlin. I think they did the marketing/sales just a bit for german speaking country's. (don't shoot me!! )The new generation in non german speaking country's have no intterest in 2 old man from swiss with electronic music. 2009/11/19 Julian <julzmon@mac.com>
Write Universal Music and complain… In fact we all should.
Julian
On Nov 18, 2009, at 4:39 PM, jedredy@ntlworld.com wrote:
Okay , I am frustrated. Have been a UK Yello fan since 1983. Over the past ten years I feel through crap marketing and bad distribution Yello have become a cult band (basically you cannot get new yello stuff on the High Street anymore) I only got to know about the new CD through the Internet and yet there has been nothing in HMV etc... How are Yello going to reach out tuto a new fanbase? You cannot get hold of the product in England and this frustrates me. It forces people to illegally download and I think it is all because the way Yello are marketed - niche marketing! They are such an influential band but there has been no media exposure. I just don't get it ? Jon G
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-- Arno Natte-Trillian Miles Social: http://www.facebook.com/arno.natte http://arno-natte.hyves.nl/ Personal music compositions: http://www.myspace.com/trilliano http://www.last.fm/music/trillian+miles Composed voor tv: http://www.karma.tv/ Composed for radio: http://www.purejingles.com/ Remixes : http://soundcloud.com/trillian-miles My album on Itunes music: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=317552080&s=1...
Was Yello ever really popular in the UK? And why do you say, that Yello music is not available in U.K.? At least you can order it thru one of the most popular retailers: http://www.amazon.co.uk/s/ref=nb_ss?url=search-alias%3Dpopular&field-keyword... <http://www.amazon.co.uk/s/ref=nb_ss?url=search-alias%3Dpopular&field-keywords=yello&x=0&y=0>
I know where Jon G is coming from I too am in the UK and thanks for the Amazon link yes a lot of back catalog is there but you try searching for Touch Yello, we're offered something which is import and 4 to 6 times the normal music price of a CD and a 2-3 week delivery lead time. I too feel frustrated that Yello, who are allegedly European, and according to our political leaders we as much of Europe as they are of us, yet Yello may as well be on a different planet in this solar system. If it was not for the internet and downloads and so on, in the UK they would be a dead group. Is it the record companies fault? Surely Yello have a say? Really its only though membership of this mailing list and the messages of you guys that I and probably others in the UK are being kept up to date with what is going on, and what we (realistically) may be able to listen to, but, as yet, "Touch" is out of reach. At least in the UK in a physical form. Regards, Nic. We are the architects, not the victims of our own destiny 2009/11/19 Franz Gall <franz.gall@gmail.com>:
Was Yello ever really popular in the UK? And why do you say, that Yello music is not available in U.K.? At least you can order it thru one of the most popular retailers: http://www.amazon.co.uk/s/ref=nb_ss?url=search-alias%3Dpopular&field-keyword...
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Nic kirjoitti:
If it was not for the internet and downloads and so on, in the UK they would be a dead group. Is it the record companies fault? Surely Yello have a say?
Well, publishing and advertising an album is expensive, especially if you have to translate everything to English and produce two sets of marketing material for German-speaking and English-speaking markets. Perhaps Yello's record company has noticed that they are not making any profit in England, and therefore don't want to market the band there. One cannot expect Yello to use tens of thousands of swiss francs of their own money to make their music easily available to everybody in England. If Yello's music just isn't selling there, there's no sense in publishing the album with a big campaign. Here in Finland Yello albums are to be found in some record stores, although Touch Yello's current status is "sold out" at my local store. But they are expecting to have more CDs soon. -- Jussi Salmi http://mars.cs.utu.fi/henkilokunta/info/?id=26
That's what I am saying , the marketing for this new album has been a disaster! Sold out in Finland , not a sniff in England. If its's not available how can it be successful. The Product itself is flawless but it should not be a kept secret! Jon ---- Jussi Salmi <jussalmi@utu.fi> wrote:
Nic kirjoitti:
If it was not for the internet and downloads and so on, in the UK they would be a dead group. Is it the record companies fault? Surely Yello have a say?
Well, publishing and advertising an album is expensive, especially if you have to translate everything to English and produce two sets of marketing material for German-speaking and English-speaking markets. Perhaps Yello's record company has noticed that they are not making any profit in England, and therefore don't want to market the band there. One cannot expect Yello to use tens of thousands of swiss francs of their own money to make their music easily available to everybody in England. If Yello's music just isn't selling there, there's no sense in publishing the album with a big campaign.
Here in Finland Yello albums are to be found in some record stores, although Touch Yello's current status is "sold out" at my local store. But they are expecting to have more CDs soon.
-- Jussi Salmi http://mars.cs.utu.fi/henkilokunta/info/?id=26
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Good points Nic and btw Faithless are a great band! It does baffle me that these days you have to be in on a band to be aware of releases. Three British bands that spring to mind are MESH , IAMX (ex sneakerpimps lead singer) and VNV Nation. None of these you can pick up on the High Street , even in the few independent stores there are left. Their Market is focussed in Europe where , dare I say they probably think they will shift more units. (Just thought of another British band - CLIENT) All of certainly tour Europe constantly why we suffer sondalike bands of New Indie and Poop Idol. Are our European neighbours taste just more discerning ? DEPECHE MODE certainly think so seeing Germany as their number on Market and (when fit and well ) tour extensively. Does anyone remember HMV giving away an exclusive vinyl 12" with One Second (I think) and all those weird coloured sleeves for "Tied Up" . The Yello Special on BBC 2 ? Seems Mercury viewed Yello more Uk marketable than Universal. Jon ---- jedredy@ntlworld.com wrote:
That's what I am saying , the marketing for this new album has been a disaster! Sold out in Finland , not a sniff in England. If its's not available how can it be successful. The Product itself is flawless but it should not be a kept secret! Jon ---- Jussi Salmi <jussalmi@utu.fi> wrote:
Nic kirjoitti:
If it was not for the internet and downloads and so on, in the UK they would be a dead group. Is it the record companies fault? Surely Yello have a say?
Well, publishing and advertising an album is expensive, especially if you have to translate everything to English and produce two sets of marketing material for German-speaking and English-speaking markets. Perhaps Yello's record company has noticed that they are not making any profit in England, and therefore don't want to market the band there. One cannot expect Yello to use tens of thousands of swiss francs of their own money to make their music easily available to everybody in England. If Yello's music just isn't selling there, there's no sense in publishing the album with a big campaign.
Here in Finland Yello albums are to be found in some record stores, although Touch Yello's current status is "sold out" at my local store. But they are expecting to have more CDs soon.
-- Jussi Salmi http://mars.cs.utu.fi/henkilokunta/info/?id=26
_______________________________________________ Yello mailing list Yello@mailman.xmission.com http://mailman.xmission.com/cgi-bin/mailman/listinfo/yello Report list abuse to list-abuse at studio-nibble.com
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---- Jussi Salmi <jussalmi@utu.fi> wrote:
Nic kirjoitti:
If it was not for the internet and downloads and so on, in the UK they would be a dead group. Is it the record companies fault? Surely Yello have a say?
Well, publishing and advertising an album is expensive, especially if you have to translate everything to English and produce two sets of marketing material for German-speaking and English-speaking markets. Perhaps Yello's record company has noticed that they are not making any profit in England, and therefore don't want to market the band there. One cannot expect Yello to use tens of thousands of swiss francs of their own money to make their music easily available to everybody in England. If Yello's music just isn't selling there, there's no sense in publishing the album with a big campaign.
Here in Finland Yello albums are to be found in some record stores, although Touch Yello's current status is "sold out" at my local store. But they are expecting to have more CDs soon.
-- Jussi Salmi http://mars.cs.utu.fi/henkilokunta/info/?id=26
_______________________________________________ Yello mailing list Yello@mailman.xmission.com http://mailman.xmission.com/cgi-bin/mailman/listinfo/yello Report list abuse to list-abuse at studio-nibble.com
----- Original Message ----- From: "Nic" <trickynic@gmail.com>
If it was not for the internet and downloads and so on, in the UK they would be a dead group. Is it the record companies fault? Surely Yello have a say?
If big record companies had their will through, you wouldnt be able to get music on the internet at all. They even view physical online retail as a necessary evil. The music market has shifted seriously in the past few years. I would say, since the mid 90s and since the internet came. Some of the things that have happened, and continue to happen, are; there are 20 times more music coming out now than in the 80s, so major artists have competition and sell less. Independent artists and labels can have a go at selling music. The internet has opened up new channels of distribution but also competition. CDs are not so profitable anymore so why stock them in stores when they can be sold from Amazon and other etailers. People spend less time on music than in the 80s and 90s because of competition from cable and digital TV, games, mobile content, internet stuff such as social networking and news, etc. And people are buying music less from music stores and more from supermarket chains and department stores, because it is convenient. I also think there are psychological factors like people having shorter attention span, being more impatient, following trends more closely, etc. Certainly with the internet, is has become much less interesting for many music fans to follow one or few artists over many years, and jump on the latest trends in stead. Young people are not as loyal as they were in my youth (that's only 10-20 years ago). They consume more than they enjoy it sometimes. All this, and probably other things too, make it harder for artists to sell enough CDs to warrant big synchronized campaigns, get good upfront deals, etc. Yello is fortunate to have a long history and a big core fan base, and also not being dependent on making music to make a living (they were rich before they got famous as artists, at least Dieter). But they will have a problem with gaining new fans, as today's young ones dont see them as relevant or innovative or important. They're just too old for them, like it or not. Greetings from Glenn Folkvord Chief editor http://www.PlanetOrigo.com http://twitter.com/planetorigo Sci-fi movies | Electronic music
So they are a cult band! Even so I did never expect to see them on Top of the Pops! That's probably why I like them, I just wished when I mentioned them to anyone they just remember "The Race" or "Oh Yeah" when I know they done so much more! He who seeks shall find! (Just like getting a copy/CD release of their new album!) Jon ---- "Glenn Folkvord - PlanetOrigo.com" <glenn@folkvord.net> wrote:
----- Original Message ----- From: "Nic" <trickynic@gmail.com>
If it was not for the internet and downloads and so on, in the UK they would be a dead group. Is it the record companies fault? Surely Yello have a say?
If big record companies had their will through, you wouldnt be able to get music on the internet at all. They even view physical online retail as a necessary evil.
The music market has shifted seriously in the past few years. I would say, since the mid 90s and since the internet came. Some of the things that have happened, and continue to happen, are; there are 20 times more music coming out now than in the 80s, so major artists have competition and sell less. Independent artists and labels can have a go at selling music. The internet has opened up new channels of distribution but also competition. CDs are not so profitable anymore so why stock them in stores when they can be sold from Amazon and other etailers. People spend less time on music than in the 80s and 90s because of competition from cable and digital TV, games, mobile content, internet stuff such as social networking and news, etc. And people are buying music less from music stores and more from supermarket chains and department stores, because it is convenient.
I also think there are psychological factors like people having shorter attention span, being more impatient, following trends more closely, etc. Certainly with the internet, is has become much less interesting for many music fans to follow one or few artists over many years, and jump on the latest trends in stead. Young people are not as loyal as they were in my youth (that's only 10-20 years ago). They consume more than they enjoy it sometimes.
All this, and probably other things too, make it harder for artists to sell enough CDs to warrant big synchronized campaigns, get good upfront deals, etc. Yello is fortunate to have a long history and a big core fan base, and also not being dependent on making music to make a living (they were rich before they got famous as artists, at least Dieter). But they will have a problem with gaining new fans, as today's young ones dont see them as relevant or innovative or important. They're just too old for them, like it or not.
Greetings from Glenn Folkvord Chief editor
http://www.PlanetOrigo.com http://twitter.com/planetorigo Sci-fi movies | Electronic music
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it's like that awesome new nightclub with no sign no ads and the door is in a stinky alleyway... Thank goodness for Jon Kamm keeping us posted! else I would have lost track of Yello long ago...
Okay , I am frustrated. Have been a UK Yello fan since 1983. Over the past ten years I feel through crap marketing and bad distribution Yello have become a cult band (basically you cannot get new yello stuff on the High Street anymore) I only got to know about the new CD through the Internet and yet there has been nothing in HMV etc... How are Yello going to reach out tuto a new fanbase? You cannot get hold of the product in England and this frustrates me. It forces people to illegally download and I think it is all because the way Yello are marketed - niche marketing! They are such an influential band but there has been no media exposure. I just don't get it ? Jon G
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participants (8)
-
Arno Natte -
Franz Gall -
Glenn Folkvord - PlanetOrigo.com -
jedredy＠ntlworld.com -
Julian -
Jussi Salmi -
Nic -
tourguide＠pop.powweb.com