4 Nov
2011
4 Nov
'11
4:24 p.m.
Long lead times are de rigeur in this hobby. By themselves, they aren't usually deal-breakers. Customers just want to be told the truth. Look at companies like D&G, Astro-Physics, even Parallax. While all of them have had or still have very long lead times on certain products, they have extremely satisfied customers because their communication is honest and up-front. None promise an imminent ship date only to delay for months after hanging-up the phone. A little honesty goes a LONG way. It makes all the difference in the world, even in the face of long lead times.