Sky & Telescope effectively died when the "old guard" owners sold-out to a large media company. The changes since then have all been part of a planned process to turn it into a more mainstream cash cow. The S&T of old is gone forever. The new owners of S&T just want to make it more profitable, and the way you do that is to market to a wider audience. A tradition that doesn't add substantially to the bottom line is abandoned like last year's marketing strategy. A wider audience means watered-down, less specialized, less substantive content. They've made it gradual in order to not scare away the core subscribers while they cast about for new, with their new, "lean" editorial position. On Thu, Feb 12, 2009 at 4:25 PM, <erikhansen@thebluezone.net> wrote:
Sky&Tele has been reorganizing (down sizing) for a few years. You do have to wonder if they will survive. They have so many years of traditions, it would be sad to see them go.