Here's the gist of my last post, directed to club officers. Unless your club constitution specifically states that part of your duties are to increase membership, don't sweat it. Your duties are to your current membership, first, foremost and always. They are the ones who elected you. Serve them. Anything beyond that is a feather in your cap, but definitely extra-curricular. Do it for your own pleasure, not as a duty. If you are a club outreach officer, and your constitution states that your duties include increased membership, YOU are the ones who have some work to do. If increased membership is not specifically part of your duties, then just do what you have to do in order to expose the general public to amateur astronomy in as interesting and affable way as you are capable, given the available resources of your club and yourself. The members of the general public who are interested, will come again. No hair-shirts or self-flagellation is required, nor is even serious self-examination.