[math-fun] Backwards Bekenstein argument?

Bekenstein found that the entropy of a black hole was proportional to its surface area, which is also related to its mass. Since Newton, we've always assumed that mass is the "source" of gravity, but perhaps we (and Newton) were misled in the pre-digital world. Perhaps gravity (and particularly the space-time curvature) is really "caused" by the information stored on the Bekenstein surface, and the numerical value of the mass (& hence energy) is merely some statistic associated with this information. Verlinde's ideas of a few years ago are in this direction; I'm not sure where his thinking has led him recently.