[math-fun] The iniquitous "infinite Fibonacci word" sequence

OEIS A005614 deserves a handle more resonant than "infinite Fibonacci word". When (following no doubt a well-trodden path) I rediscovered it around the early 1970's, I christened it the "Wythoff" sequence, for no better reason than its turning up in my analysis of Wythoff's game. Then I started to notice other people starting to call it that ... [ So is that how such things so often seem to finish up with any moniker but that of the unsung genius who actually discovered them? ] I would like to track down the earliest publication in which this sequence appears: any suggestions? Fred Lunnon