As anyone else who was there will tell you, you sort of had to give on on the whole concept of "why?" for 3 days. When you're pushing a shopping trolly full of ragwort through Liverpool's rush hour traffic while painted as a sort of badger/skull hybrid after making performance art in Starbucks, "why?" pretty much has to go out of the window.
We even gave them the definitive reason why they burnt a million quid and it didn't seem to help.