They could exhibit 23 Baboons on a stage, turning around and defecating into a paper bag and some midget runs up with a flamethrower and ignites the bags and then everything shuts down just like that and not a single word ever more uttered... and it would still be one of the most ingenious pieces of marketing ever seen.
They could show up, smile and walk off without a word... and people would lose their shit.
I can't think of many people nowadays who could put up something with such barebones information with almost no potential that everyone would lose their collective minds.
This alone is pure genius.
