Acronyms and Apologies

I apologize. In a message I sent out yesterday to my subscriber base promoting a film by one of my relatives, I used an acronym that appears to have been in poor taste, as evidenced by some feedback I have received. In hind sight (I also preemptively apologize for that phrase in context of the acronym I used yesterday), I should have been more sensitive. I apologize to any and all that were offended. A pal always, hb